Jason Derulo dances as soccer fans wave their nations’ flags in the new video for “Colors,” which serves as Coca-Cola’s theme song for the 2018 World Cup,In a statement,
Derulo said he “wrote ‘Colors’ to celebrate that diversity and be a part of the amazing energy that sports fans around the world give to their teams.” The singer also released a bilingual version of “Colors” featuring the Colombian star Maluma.
Derulo has a history of securing musical placements at major sporting events. Last year, he joined the members of Florida Georgia Line and Hank Williams Jr.
to record the theme song for Monday Night Football. “I’m always thinking about what’s next – what have people gotten from me, what do people like from me, and what haven’t people heard from me.